The Professional Journey
Core Focus
💡 Growth isn’t just a metric, it’s a mindset.
Let me explain.
For over a decade, I’ve believed growth isn’t just about numbers—it’s about asking the right questions. How do you turn market chaos into clarity? How do you align data with human relationships to create unstoppable momentum?
💭 My answer:
Business Growth = Strategy + Data + Relationships
THE TRIFECTA THAT DRIVES RESULTS
1. Strategy a.k.a Your Roadmap →
Built GTM plans for MENA/APAC markets, scaled startups into category leaders, and incubated SaaS ventures that boosted revenue by 70% in the first 12 months.
2. Data a.k.a Your Compass →
As a Google-certified data analyst, I now layer advanced analytics onto my 10+ years of B2B sales and partnerships. Using SQL, Excel, Power BI, and Tableau, I analyze trends that sharpen decision-making. Recently, I flagged low-profit trends in a planned market expansion, saving years of resources, labor, and investment.
3. Relationships a.k.a. Your Fuel →
Negotiated 7-figure deals internationally, mentored 50+ teams across cultures, and co-founded ventures sold to investors. Because growth is a team sport.
PROVING THE FORMULA THAT WORKS
🔸 Currently: Used data (leveraging Python and R languages for deeper insights) to identify untapped product categories, driving a 216% spike in purchase orders while expanding into the MENA region.
🔸 In Startups: Turned an ed-tech idea into a LATAM-wide platform (sold to investors) by aligning stakeholder incentives with user analytics.
🔸 For Global Teams: Led multicultural HQs and remote offices by pairing KPIs with empathy. Because data without trust is just noise.
WHY ME?
🔹 Certified Data Edge → My expertise sharpens your strategy. No more guessing, just actionable insights that lead to continuous improvement. While developing advanced skills in SQL, BI Tools and programming languages, I bring a data-driven approach that evolves alongside business needs.
🔹 Scale Without the Chaos → I’ve incubated SaaS units, scaled e-commerce revenue by 32% YoY, and turned “global” from a buzzword into a profit center.
🔹 Relationships That ROI → Fluent in Spanish, English, and the art of commercial co-creation (ask Bloomingdale’s or Harrods).
When I’m not optimizing LTV:CAC ratios, you’ll find me gaming, exploring AI tools, or hunting for 90s cars (yes, I co-founded a luxury scouting service, old habits die hard).
👉 Curious about how a growth mindset shapes my adventures, habits, and perspective? Let’s dive deeper into The Personal Story and explore the stories behind the lessons.
Resume / CV
Results-driven leader with 10+ years scaling B2B SaaS, e-commerce, and start-ups, driving measurable business growth.
Expertise in strategic vision, data-driven decisions, and forging high-impact partnerships. Led GTM strategies in APAC & EMEA, achieving 32% YoY growth. Skilled in venture incubation ,negotiating 7-figure deals and leading 50+ multicultural teams.
Google Data Analytics certified, leveraging SQL, Excel, Tableau, Power BI, R, and Python. Fluent in Spanish & English, with a proven track record of turning ambitious goals into profitable outcomes.
Current Experience
Lead Account Management & International Growth
Balsam Brands - Dublin (Ireland)
2022 — Present
Within the first 12 months, I generated new revenue streams by creating strategic deals with retailers like Harrods and Bloomingdale’s, driving a 32% YoY increase in international revenue and expanding product categories 5x through targeted go-to-market strategies in MENA and APAC.
Google Data Analytics Specialization
Google Careers Certificates
January 2025 - Online
I gained hands-on expertise in tools like Excel, SQL, Tableau, and Python, enabling me to extract actionable insights, visualize data effectively, and drive informed decision-making
*SQL queries can tell stories too. Intrigued?
Unpack the meaning of this one in my latest post.
Professional Portfolio
This is where I share the work I’m proud of:
Projects, strategies, and ideas that might just spark your interest too.
It’s always a work in progress, so feel free to check back for updates!
Project title *coming soon*
This is just an example of what the description will be once the projects are placed here. Stay tuned for interesting work coming up! Thank you